Our Founder Chloe shares her story

Our Founder Chloe shares her story

During both of my pregnancies, my hair felt lush, it had actually thickened. But around the 3-6 month postpartum mark, I experienced significant hair loss, finding myself losing handfuls of hair. The postpartum journey is already challenging, you don’t feel like your old self, your body feels unfamiliar, and for me, my skin developed pigmentation. To then lose hair on top of all that felt devastating.

I knew I needed to develop a natural growth serum that was not only safe to use while breastfeeding but also during pregnancy. There weren’t many products on the market that I could trust to be both safe and effective, so I created the Refine Scalp Serum. Clinically proven to re-activate healthy hair growth and reduce hair loss by 53% within 45 days*, this serum became an essential part of my postpartum recovery with my second child. 

 

“After experiencing postpartum hair loss myself, I wanted to create a range that was not only effective but safe to use during pregnancy and breastfeeding. The Refine collection delivers the results I was looking for, stronger, healthier hair in as little as six weeks.”- Chloe Zara, Founder

 

While developing the Refine Wash and Condition, originally formulated for fine hair types, I saw an opportunity to enhance the formulation with natural growth stimulants to support strong, healthy hair growth.

The Refine Range is a targeted 3-step system designed for fine or thinning hair. Each product works to optimize scalp health, creating the ideal foundation for hair growth.

Refine Shampoo & Refine Conditioner

  • Hydrolyzed Soy Proteins – Adds body and texture to fine hair.

  • Niacinamide – Stimulates the hair shaft and enhances shine.

  • Marshmallow Extract – Promotes thickness and growth while nourishing the scalp.

Refine Scalp Serum

This serum delivers intensive care to the scalp with naturally derived clinical actives that fortify hair follicles and support visibly thicker, healthier hair:

  • Capilia Longa™ – Rich in plant peptides, designed to create an optimal micro-environment to re-activate hair growth.

  • Elaya Renova™* – A multifunctional active ingredient that maintains a natural and proven effect on the hair system.

  • Rosemary Leaf Oil – Scientifically backed for its scalp health and hair growth benefits.

  • Hyaluronic Acid** – Hydrates the scalp, preventing dryness and flakiness.

How I Use It

I like to use the Refine Scalp Serum daily, applying it directly to my scalp when it’s dry and massaging it into the desired areas. This simple step in my routine has made a significant difference in the health and density of my hair.

My goal with the Refine Range was to create an effective, natural solution for those experiencing hair thinning, whether postpartum or due to other factors. With this system, I want others to feel confident in their hair journey, knowing they’re using products that truly support healthy hair growth from the root.

SHOP REFINE RANGE

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