Our ingredients are carefully selected from both local New Zealand and global suppliers who share our values. We prioritize ethical, sustainable, and renewable sourcing, ensuring that every element in our products is consciously chosen to promote both hair health and environmental responsibility.

We proudly offer a silicone-free range, not due to health risks but because of silicones' significant environmental impact. Silicones don’t biodegrade quickly and can accumulate in our groundwater, oceans, and drinking water. They’re found at high levels in aquatic life, and their full impact on marine ecosystems is still being studied. It’s estimated that the annual production of cosmetic silicones has reached 8-10 million tons per year. With 100% of silicone pollution from wash-off personal care products, it’s clear they’re a growing environmental concern. Additionally, while silicones create an instant smooth, silky feel, they can form a film on the hair, potentially leading to damage when colouring or using heated tools.

We’re committed to minimizing waste through thoughtful packaging. Our bottles and tubes are made from 100% post-consumer recycled (PCR) materials, which helps reduce plastic waste and landfill impact. Every piece of packaging card we use is made from FSC-certified recycled material, ensuring it’s sustainable and recyclable.

Our CZE premium glass bottles are recyclable and can be easily added to your household recycling. Plus, glass is better for the environment since it has a lower carbon footprint than plastic.

Our combs are crafted from plant-based cellulose acetate (bioplastic), derived from natural cotton and wood fibers. Not only is this material eco-friendly and sustainable, but it's also durable, providing a long-lasting tool for your hair care routine while minimizing environmental impact.

Sustainability isn’t a destination; it’s a commitment. As a brand, we’re always seeking ways to improve and evolve our sustainability practices. By continuing to innovate, we aim to leave a positive, lasting impact on our planet while delivering beautiful hair care products.